Elegant 16 PPC Campaigns Realestate
Goals:
To generate quality online leads through digital marketing to sell the apartments .
Target audience:
People with the intent to purchase Boutique Apartments at Elegant 16 Boutique apartment complex.
Our Approach:
Google Ads (YouTube, Display & Search) & social media Digital marketing campaigns were used to generate leads for the boutique apartment complex. Google Search is one of the strongest platforms which shows the clear intent of people who want to purchase apartments. Search terms were categorized based on the intent shown. Search terms which showed the highest commercial intent were targeted i.e. ‘Buy Apartment’ or ‘Apartment for sale’
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Develop the ecommerce store on WordPress Woocommerce while keeping all the existing data. The design was provided and we had to replicate the design on Figma to do a full prototype and make it developer friendly. The client wanted a cost effective solution hence the development was done as a hybrid of a pre-selected template and full custom development.
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