Brief

Onchaing Accounting (OCA) is a New York-based crypto accounting firm. OCA's old website was on WordPress and had design flaws that affected conversion rates and SEO. A redesign was required to increase their organic leads and conversion rates.

Process

• We liaised with the two co-founders and our SEO team (as the SEO was done by the AT Digital team too) to identify their requirements.
• Wireframes and high-fidelity designs were developed to be relevant to their target audiences while aligning with OCA's brand identity.
• The website frontend was developed using React.js and Prismic was used as the headless CMS.

Outcome

• The website was developed within a record 2.5 weeks despite the large number of pages they had.
• It was well-optimised for conversions and gave a boost in terms of brand value.
• SEO started to pick up and the website is now ranking within the first 4 positions for the key term "Crypto bookkeeper"