Guaranteed returns of 3x or 4x on paid ads investments
We lower the cost to acquire a lead or sale online over time and steadily increase the PPC budget to attract more leads and sales. Pay-per-click ads are about maximising the return on the dollars spent and consistently generating positive gains for the business.
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Grow your business with Pay-Per-Click
Your potential clients are comparing options on Google, Meta, LinkedIn, and TikTok.
Let’s meet them there with high-performing PPC ads that deliver the right message at the right time. Turn interest into leads, sales, and real progress toward your six-figure goal.
Pay-per-click (PPC) campaigns should generate at least three times or more revenue on ad spend. Check your ROI by comparing the revenue generated from leads against the spend for ads.
PPC will become profitable when profits from converted clients (over the client's lifetime) through paid ads pay off the advertising and agency fees. Profitable paid ads will boost business growth.
You can dominate the market by reinvesting and competing aggressively with your competitors to capture a larger market share. Increase your spending on PPC for effective growth.
Go for the easy wins with
Smart PPC campaigns that target only potential clients.
Gone are the days of targeting PPC ads for everyone in your target audience. With advances in machine learning on Google, Meta, TikTok, and other platforms, today's PPC ad campaigns can be optimised to target high-intent clients most likely to convert.
Target the 3% that's ready to buy.
At any given time, roughly 3% of your target audience will be looking to buy or inquire, and you can target this audience very precisely through PPC campaigns. Smart PPC campaigns can now be trained with data to find clients who are actively looking to buy.
Build a relationship with 97% of potential buyers.
While going for the easy wins, it's essential that you add value to those who are not yet ready to buy but are in the research or interested phases. You can run PPC campaigns with moderate budgets to easily target these audiences and build a relationship with your brand by adding value to them.
Why waste your advertising money starting with branding when you can target the ready to buy clients precisely with PPC?
Services we offer
Harness the potential of Bing Ads while your competition has looked the other way.
Still not sure of PPC?
Three reasons why PPC is right for your business
Gone are the days of targeting PPC ads for everyone in your target audience. With advances in machine learning on Google, Meta, TikTok and other platforms, ad campaigns can be optimised to target clients most likely to convert.
Spend your marketing dollars where people spend most of their time.
Average screen time as of 2024 has reached over 6 hours per day. And to mention a few, this time is spent on Google Search, Facebook, Instagram, TikTok, YouTube and reading news.
So, shouldn't you be spending the bulk of your marketing dollars on PPC advertising if you are serious about scaling the business rather than just getting by?
Be in control. Know exactly how much in return you get for the dollars spent.
For 90% of the industries, we can predict how much you will get in return for the money you spend on PPC. Every dollar you spend is trackable and a good PPC agency is able to tell you exactly the returns (ROI) you get.
So you can scale steadily and consistently at your pace while catching up with the rising sales demand by expanding your business operations.
Effective method to capture over 50% share and dominate the market.
The top 5% of companies in many industries capture 50% of the business. If you want to become a market leader in your industry, PPC is a must-have. By working with the right PPC agency in Sydney, you can outperform your major competitors to capture and dominate a larger market share.
Once the PPC campaigns are well-optimised and you start getting a lot of business, it will be tough for competitors to catch up. We will also help you stay ahead by testing and launching the latest PPC campaign technologies introduced by Google, Meta, TikTok, and other platforms, using the advancements of artificial intelligence (AI).
Clarity is key to business growth. Reach out to us to understand the growth potential.
Still not sure of PPC?
Our approach to
Getting you results from successful PPC campaigns
Let’s kick things off with a chat about your business goals and what you want from PPC. Once we are on the same page (clarity on expectations is key), we’ll put together a media plan with budgets, platforms, and expected results.
We’ll get into research and competitor analysis first. After identifying the ideal client personas for your business, we start building high-converting landing pages, sharp ad copy, and graphics to test different variations that deliver maximum results.
Proper tracking is non-negotiable for your PPC campaign. Before going live, we set up and double-check every tool to capture accurate data. Once launched, we run a few more checks to verify everything’s running smoothly.
We monitor your PPC campaigns daily in the first month and optimise to lower your cost per lead/sale. When results are steady and the campaigns are stable, let’s start planning how to scale and drive even more growth.
Our approach to
Getting you results from successful PPC campaigns
Discovery call
Let’s kick things off with a chat about your business goals and what you want from PPC. Once we are on the same page (clarity on expectations is key), we’ll put together a media plan with budgets, platforms, and expected results.
Campaign set up
We’ll get into research and competitor analysis first. After identifying the ideal client personas for your business, we start building high-converting landing pages, sharp ad copy, and graphics to test different variations that deliver maximum results.
Tracking set up
Proper tracking is non-negotiable for your PPC campaign. Before going live, we set up and double-check every tool to capture accurate data. Once launched, we run a few more checks to verify everything’s running smoothly.
Launch, optimise and scale
We monitor your PPC campaigns daily in the first month and optimise to lower your cost per lead/sale. When results are steady and the campaigns are stable, let’s start planning how to scale and drive even more growth.
Our approach to
Getting you results from successful PPC campaigns
Discovery call
Let’s kick things off with a chat about your business goals and what you want from PPC. Once we are on the same page (clarity on expectations is key), we’ll put together a media plan with budgets, platforms, and expected results.
Campaign set up
We’ll get into research and competitor analysis first. After identifying the ideal client personas for your business, we start building high-converting landing pages, sharp ad copy, and graphics to test different variations that deliver maximum results.
Tracking set up
Proper tracking is non-negotiable for your PPC campaign. Before going live, we set up and double-check every tool to capture accurate data. Once launched, we run a few more checks to verify everything’s running smoothly.
Launch, optimise and scale
We monitor your PPC campaigns daily in the first month and optimise to lower your cost per lead/sale. When results are steady and the campaigns are stable, let’s start planning how to scale and drive even more growth.
Where performance marketing meets technology
There's more we can do to drive your business's revenue
PPC (pay-per-click) is a type of online advertising where you only pay when someone clicks your ad. This is the fastest way to attract a ready-to-buy audience to your website without waiting on organic traffic. How? PPC advertisers participate in keyword bidding so your ads are displayed to the right audience on search engines like Google. Ultimately, your PPC campaign will drive high-intent traffic to your site and increase your business’s online visibility to get more leads. Best part? It’s less risky since you only pay when someone actually clicks on your ad.
Google Ads is a major platform for PPC, but we go where your ideal clients spend time. So your PPC ads can run on Google, Meta (Facebook, Instagram), TikTok, or LinkedIn. Each platform offers different benefits. Our job is to find what works best for your PPC budget as well as your business goals.
That’s a fair thought. As a seasoned PPC agency in Sydney, we track every click, call, and lead to see where your money goes and, more importantly, what’s working. The real power of PPC ads is that you can precisely target a specific audience on a set budget to generate immediate traffic and measurable results. And our team does exactly that, but what we do differently is we care enough to optimise your ads daily so your campaigns keep improving.
Our PPC experts start by conducting research on keywords to find search terms that your potential customers are using. Then we narrow it down to high-intent keywords based on factors like search volume, competition, and user intent. That’s how we keep your cost per lead low and your ROI high.
PPC advertising works for businesses of all sizes across different sectors. Its versatility makes it one of the most sought-after advertising methods among your competitors. You can spend $500 or $50K per month for your media plan. In fact, you don’t need a massive budget. Our Sydney PPC agency specialises in scaling your campaigns as you grow.
You’ll start seeing traffic and leads within the first few days or weeks, depending on the platform used and the industry. Some industries are more competitive and will require more time and a larger budget for more testing. Overall, it’ll take around three months for these initial results to become more consistent with a higher conversion rate and lower cost per lead. Your PPC agency will optimise and refine ads to get you there.
Success = ROI. To measure the overall Return on Investment (ROI) and Return on Ad Spend (ROAS), we track the Cost Per Click (CPC), Click Through Rate (CTR), Conversion Rate, and Key Performance Indicators (KPIs). We’ll provide clear reports and meet regularly to review results and tweak strategy as needed.
Can I manage my PPC campaigns on my own?
You can, but unless you’ve got the time, tools, and know-how, it’s tough to compete. PPC platforms change fast, so results come from constant testing and optimisation. A good PPC agency brings the experience, resources, and creative insight to get better ROI faster. While doing it on your own is indeed possible, it will take a lot of trial and error and wasted ad spend.
Is PPC better than SEO for fast results? What is the difference?
For speed, PPC wins. If you need leads next week (not next quarter), pay-per-click advertising will get you there. SEO, on the other hand, takes time. It’s about optimising your website to rank higher organically without paying for clicks. So, SEO is great for long-term growth, but PPC is the fastest way to get leads now. Using both together is a smart way to scale if you’ve got the budget for it.
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