Brief

The SEO efforts were not cohesive, resulting in spending money without any outcome. OCA wanted to focus on onboarding clients for crypto bookkeeping services and spend on results-oriented SEO services.

Process

Keyword Research & Strategy

• We conducted comprehensive keyword research and identified that “crypto bookkeeping” and related terms were the most commercially valuable search terms for OCA.
• These findings were reviewed and validated through discussions with the co-founders to align SEO goals with business priorities.

Keyword Mapping & On-Page SEO

• Keywords were mapped to relevant service-specific pages
• The homepage content was rewritten and optimized for the primary target keywords
• On-page SEO elements (title tags, headers, internal links, meta descriptions) were fine-tuned

Off-Page SEO

• Once the on-page foundation was in place, we shifted to off-page efforts:
• Built high-quality, niche-relevant backlinks
• Focused on crypto, finance, and accounting domains to strengthen authority
• Promoted blog content and insights to earn natural links

Outcome

• Top 4 rankings for highly competitive crypto bookkeeping keywords
• Substantial increase in organic traffic and qualified inquiries
• A fully optimized website both technically and content-wise
• A long-term partnership built on data-driven results.