SEO performance can be affected by several factors, but in our experience, it boils down to two main issues. 

1. First, a poorly executed on-page strategy and optimisations set the stage for failure. If keyword research isn’t thorough and keywords aren’t properly mapped to pages, your website content won’t be optimised, and the information flow across your site will be unclear.
2. Secondly, a weak off-page strategy can also hold you back. Some agencies either don’t build any backlinks at all (even though they charge you for it), or they’ve got a few low-quality links that don’t add much authority to your website.

So, it’s not just one factor that affects your SEO performance, but if these key areas are lacking, your rankings can take a serious hit.

The cost of hiring an SEO agency varies widely. On average, a good agency can cost anywhere between $1,000 and $4,000 per month if your industry has a moderate level of competition with other businesses actively investing in SEO. There are also agencies that charge as little as $100-$200 per month and as much as $20,000 and upwards.

Here are the 3 main factors that influence SEO agency fees:

1. The expertise of the agency: Newer agencies that are starting out tend to charge less as their goal is to get more clients. Well-established agencies with experienced SEO teams are more expensive but bring proven strategies and industry insights.
2. Scope of work: Every industry's competitiveness is different, which determines the scale of work required to generate good results. For example, the digital marketing industry is highly competitive, and we put a lot of effort into our website to get good results in SEO.
3. Credentials and quality: Agencies with a strong reputation and a proven track record of successful projects will charge higher fees.

Picking an SEO agency solely based on price can be risky. You might end up overpaying an expensive agency with little expertise or the other way around. Therefore, always check credentials, past projects, and client reviews before making a decision.

Here’s what you need to do to make your website rank higher on Google. It’s all about optimising everything but it’s not a one-person job, and it takes a bit of work across the board. Start with the on-page SEO by making sure your title tags, meta descriptions, headers, and image alt text are spot on. Then, focus on creating killer content with the right keywords and solid backlinks to back it up. Don’t sleep on local SEO either. If you are targeting local traffic, make sure you are optimised for that. User experience is key too; your site needs to be mobile-friendly, fast, and easy to navigate. And don’t forget the technical details. Make sure your site’s running smooth with no broken links or slow load times. Get all these right, and you’ll rank right on top of Google Search results!

Link building is one of the most important aspects of SEO if you want to get both quick and lasting results. We have encountered countless clients who assume that adding more blogs and more content to the site is enough to rank higher. It’s true that content is important, but that alone doesn’t guarantee ranking. Google values backlinks pointing to your website from other reputable and authoritative sources. At our SEO agency, we formulate the best link building strategy based on your industry niche.

A successful link building strategy helps your web pages rank higher in search results by driving more referral traffic to your site. How? Well, what high quality backlinks from trusted websites in your niche does is, they vouch for your site’s trustworthiness. This, in turn, leads to higher rankings and increased organic traffic as your site’s authority improves.

And here’s the thing: you want to keep it clean. A smart link building strategy focuses on white-hat link building techniques like guest posts, PR outreach, directory listings, and content partnerships that follow Google’s guidelines. Experienced SEO agencies know that trying to cut corners with shady tactics can backfire. Not only do shortcut methods miss the mark, they can actually harm your SEO and rankings. So stick with the tried and true to see long-term results.

A strong link building strategy also ensures your content is placed on the right websites and directs visitors to pages they'll actually find valuable. Your agency shouldn’t just focus on getting links. It’s about creating valuable content that people genuinely want to link to and share. When done right, a solid linking building strategy shapes your online brand image too.

Digital marketing uses online platforms, tools, and channels to promote and sell products or services. It includes strategies such as social media marketing, email marketing, content marketing, and PPC (pay-per-click) advertising to increase online visibility and drive sales.

While digital marketing is the broader umbrella, SEO is one of its key components. SEO focuses on improving your site’s ranking on search engines like Google by driving more organic traffic. Unlike other digital marketing strategies such as PPC advertising where paid ads are used to drive traffic, SEO is a long term strategy to boost your brand’s online visibility organically.

Usually, six months of SEO is good to see results. However, depending on your industry and its competitiveness, the timeline may change. If you are in a highly competitive industry and are quite new to the market with a new domain name, you should expect to invest in SEO for at least 12 to 18 months to see good results. We will assess your domain and audit your competitors’ performance when we advise you on the minimum duration required to achieve the best outcome for your business.

Absolutely! Blogging is a great way to boost your SEO. By consistently publishing high-quality, relevant, and value-driven blog content, your website is likely to rank well in search results and increase its overall online visibility. Blogging contributes to SEO in several ways:

1. Keyword Targeting: Blogging enables targeting certain keywords and subjects relevant to your industry. Adding relevant keywords to your posts helps you rank in search results when users search for those terms.
2. Fresh Content: Search engines like websites that update their content regularly. Posting new blog articles consistently will send the message to search engines that your website is active and relevant, boosting your rankings in search results.
3. Internal Linking: A blog gives you the chance to link pages within your site. It also helps search engines better understand your site’s structure and the inter-relationships between pages, improving the overall SEO for your website.
4. Backlinks: Good blog content can attract external links from other bloggers too. As a result, search engines recognise your website is trustworthy and valuable, which can in turn help increase your SEO standing.

The pricing structure for SEO services in Sydney can exhibit significant variability, contingent upon many factors. These factors encompass the project's scale, industry competitiveness, website dimensions, and the selection of an SEO agency or specialist. The 3 main prevalent pricing models for SEO services in Sydney include:

1. Monthly Retainer: Numerous SEO agencies adopt a fixed monthly fee model for ongoing SEO services. The monthly cost can fluctuate substantially, ranging from a few hundred to several thousand dollars, contingent upon the aforementioned influencing factors.
2. Project-based: Certain agencies or independent SEO practitioners may propose one-time, project-centric SEO services. The cost associated with such services is contingent upon the specific objectives and requisites of the project.
3. Performance-based: In select instances, SEO professionals may present performance-driven pricing, where their compensation aligns with the outcomes they achieve, such as enhancements in your website's search engine rankings or organic traffic volumes.

Great question! Let’s break it down and see which one fits your online marketing objectives, budget, and industry. Here’s a quick side-by-side comparison to help you decide:

SEO: 

• Cost: Since SEO demands ongoing optimization to rank well in SERPs, the cost associated with that process is generally ongoing for a longer period of time. But if successful, the outcome is more sustainable and provides an organic flow of traffic without any paid promotions. 
• Timeframe: However, SEO is not something that provides an overnight solution but rather a process that takes time. It takes more time for the real effects of SEO to show up, as Google has to crawl and evaluate your content. Patience and perseverance are essential.
• Credibility: Organic search engine results often enjoy greater trust from customers because they feel like an accomplishment rather than something bought.

PPC (Pay-Per-Click): 

• Cost: You pay for your PPC ads on a per-click basis, and those costs can be collected quickly, especially by concentrating on competitive keywords. That gives you a way to instant results, as your commercials can force traffic as soon as the marketing campaign goes live. 
• Deadline: PPC affords instant visibility and traffic for your website. It is a sensible way to sell time-sensitive specials, limited-time offers, or services. 
• Flexibility: PPC empowers you to cautiously manage your advert campaigns, zero in on unique goal audiences, and make real-time adjustments to your budget and ad content as needed.

In précis, SEO (Search Engine Optimization) and PPC provide distinct advantages and might supplement each other in a comprehensive digital advertising strategy. Search engine optimization allows long-term natural increase and establishes agreement over time. Conversely, PPC can deliver fast results and center site visitors for unique advertising goals. Choosing between the two, in the long run, depends on your organization’s desires, price range, and timeline.