Dinithi Jayasekara

Author Image

Dinithi Jayasekara

Website Content Specialist

Research-driven content specialist blending creativity, strategy, empathy, and precision.

Dinithi Jayasekara is a research-driven content specialist who treats language as her musical instrument, harmonising the science and art of writing to create impactful brand voices. With a strong background in English literature, linguistics, translation studies, and mass communication, she’s an adaptable creator and editor, applying insights from fields like SEO, AI, UX writing, neuromarketing, and brand communication to deliver optimised content.

Her portfolio spans industries such as hospitality, law, fashion, construction, digital marketing, music, medicine, and technology, across Australian, UK, US, and Sri Lankan projects. At the heart of her process is a mindful practice of “creative yet disciplined, empathetic yet logical, artistic yet precise, curious yet patient,” dualities that make content both meaningful for readers and effective for client targets.

More from Dinithi Jayasekara

How to Grow Your Inbound Travel Business Through Digital Marketing

If you are a travel agency or an inbound tour operating company, one of the biggest challenges you face is getting qualified leads to generate more business. Travel & tours industries are a few of the most competitive in the world.

Dinithi Jayasekara

2024/10/16

Elevating Your Digital Marketing Strategy in Sydney

Web development companies in Sydney play a crucial role in businesses' digital success, offering responsive website design, SEO optimization, content marketing, and social media strategies.

Dinithi Jayasekara

2024/10/16

How to Start a Facebook E-Commerce PPC Campaign with a Limited Budget

Are you looking for a way to develop a marketing plan for your e-commerce startup in Sydney without making a loss? In the competitive business world, fighting for a position online is quite a challenge since digitalisation has made marketing available to anyone. So, to get the notice of your potential customers, you need to be nonchalant in your marketing strategies. The best way to do this without straining your income statements is to invest in e-commerce ppc marketing sydney.

Dinithi Jayasekara

2024/12/07

Sydney E-Commerce Start-Ups: Low Budget Marketing Strategies to Maximise Sales

Hey there! Picture this: you have launched an awesome online store and you’re all set to make your mark on Sydney e-commerce platforms. But there’s a catch, you need a marketing plan that not only performs well but also fits your budget like a glove. After all, you want to hit your financial goals at every stage of your startup journey, right?

Dinithi Jayasekara

2024/11/07

The Role of Negative Keywords in Optimizing Pay Per Click Campaigns Sydney

The world of digital advertising has no physical boundaries for a finishing line in the competition against other businesses offering the same product or service that you offer. So, how do you make sure that every penny spent on your advertising efforts has a return on investment (ROI)? The trick is to make use of ppc marketing sydney, a measurable type of digital marketing where you can revisit your strategy and change it according to the results driven by your PPC ads.

Dinithi Jayasekara

2024/10/21

Mastering PPC Marketing in Sydney: Your Guide to Driving Results

In today’s fast-paced digital landscape, PPC (Pay-Per-Click) marketing has emerged as a game changer for businesses in Sydney that are looking for ways to connect with their audience. What makes PPC marketing Sydney extraordinary is that this digital marketing strategy ensures visible and measurable results. Your business can effectively reach potential customers who are searching for your products or services through PPC marketing.

Dinithi Jayasekara

2024/10/21

How to Use Keyword Research Effectively in Sydney Pay-Per-Click Campaigns

Have you ever wondered why certain ad campaigns excel while others struggle? The key often lies in the bedrock of your digital marketing strategy: keyword research. Just as with the foundation of a building, the tiniest mistake with your keyword research can reduce the effectiveness of your pay per click sydney campaign no matter how much money you spend on it. Competing for online visibility in the Sydney market is challenging due to the dynamic nature of the online space as well as the highly competitive business landscape that Sydney holds for its businesses. Therefore, grasping how individuals search online is essential for optimising both your PPC and SEO initiatives.

Dinithi Jayasekara

2024/10/21

Stop Wasting Your Budget on Ineffective E-Commerce Campaigns in Sydney

Are you frustrated with your e-commerce campaigns in Sydney not delivering the results you're hoping for? You're not alone. Many businesses struggle with the challenges of running effective Facebook ads, especially when it feels like your budget is constantly slipping through your fingers. You might easily end up wasting money on ineffective campaigns run by digital marketing agencies that make promises with no return on investment.

Dinithi Jayasekara

2024/11/07

How E-Commerce Experts Test Creatives for Sydney Facebook Sales Campaigns

When running a Facebook sales campaign for your e-commerce business in Sydney, testing your creatives is an important step that decides the fate of your entire campaign. It is not possible for an advertiser to decide which ad format works best for your audience without testing out different options.

Dinithi Jayasekara

2024/11/07

5 Tips to Grow Sales & Brand Equity with YouTube Advertising

Before diving into YouTube strategy let’s discuss a bit about how traditionally companies use to drive marketing activities and nowadays with digital what companies should be doing.

Dinithi Jayasekara

2024/12/20

The Importance of Your Google Ads Quality Score for PPC Marketing in Sydney

If you’re running a Google Ads campaign, you’ve probably heard the term "Quality Score." While it might seem like just another metric to track, your Quality Score is actually one of the most important factors that can make or break the success of ppc marketing sydney. But what exactly is it, and why should you care about it? Let’s break it down in simple terms and explore how you can improve your Quality Score to maximise the performance of google ads sydney.

Dinithi Jayasekara

2024/10/21

A Complete Guide to Jakob Nielsen’s 10 Usability Heuristics

With 2024 coming to an end, the 10 usability heuristics developed by Jakob Nielsen have reached their 30th anniversary. Jakob Nielsen’s 10 usability heuristics are not merely opinions; they are grounded in systematic research conducted via factor analysis. According to Jakob himself, the 10 heuristics are “as durable as if they had been engraved on a rune stone.”

Dinithi Jayasekara

2024/12/26

Australia

Head Office

Singapore

Asia Office

United States

North America Office

Sri Lanka

Technology Center

Czech Republic

Europe Office

© 2025 AT Digital. All rights reserved

Disclaimer: The logos shown are for illustration purposes only and do not imply endorsement; all trademarks are the property of their respective owners.