21-day UI/UX revamp: How it fueled founder's confidence to command better pricing
The Digital Goliath WordPress site required a complete UI/UX redesign with a modern, clean interface to better communicate the agency’s performance marketing expertise and increase lead conversion rates.
Three Key Metrics:
- 100 %
Modern UI/UX refinement
- 21 days
Rapid delivery
- 100 %
Platform continuity
Client Overview
Digital Goliath, an Australian agency specializing in Google, Facebook, and LinkedIn ads, required a fast, on-brand website revamp. The primary objective was to upgrade their UI/UX to better reflect their expertise while maintaining their existing infrastructure on WordPress and Elementor.
Digital Goliath is a performance marketing powerhouse focused on delivering high-impact results across major advertising platforms. They needed a modern, UI-rich website that mirrored the "Goliath" level of service they provide to their clients, ensuring the brand's digital presence was as strong as their ad campaigns.
The Challenges
- 01.Brand alignment:
The previous site failed to visually represent the "Goliath" level of results the agency provides for its clients.
- 02.Technical constraints:
The project required a high-end visual overhaul without migrating away from the client’s preferred WordPress/Elementor stack.
- 03.Conversion flow:
The user journey needed optimization to better funnel visitors toward lead generation for ad services.
- 04.Time sensitivity:
Delivering a high-fidelity, polished product within a strict 21-day window.
As an Australian agency specializing in high-stakes paid advertising, the new digital presence needed to reflect their authority in Google, Facebook, and LinkedIn ads.
The Result
The project delivered a modern, high-converting website that serves as a robust platform for lead generation. By utilizing a Figma-first design process, the team ensured all visual elements were approved before development, resulting in a seamless launch.
- 2x
Faster loading time
- 50 %
eduction in codeblock
- 99 %
near-perfect accessibility
- 96 %
best practices excellence
Dominating the digital landscape
For Digital Goliath, we didn't just build a website; we engineered a high-velocity conversion engine designed to mirror the scale of their results. This journey was meticulously planned to move prospects from curiosity to conversion with zero friction.
- 01.Strategic UI/UX Navigation:
We mapped a user journey that prioritizes "Ad Spend Efficiency," guiding visitors through a clear path of discovery, trust-building, and final lead inquiry.
- 02.Figma-to-WordPress Precision:
Every step of the digital journey was first architected in Figma to ensure a pixel-perfect, modern aesthetic before a single line of code was implemented in Elementor.
- 03.Conversion-Centric Flow:
We optimized the site structure to highlight Digital Goliath’s expertise in Google and Facebook ads, ensuring that every page serves as a landing page for potential high-value clients.
- 04.Performance-Driven Speed:
The entire "journey" was built on a lean WordPress framework to ensure lightning-fast load times, reducing bounce rates and maximizing the ROI of their own marketing efforts.
Outcome
The revamp successfully transformed Digital Goliath’s digital presence into a modern, UI-rich platform that acts as a powerful asset for their sales team.
- 01.Enhanced brand authority:
The site now visually communicates the agency's "Goliath" status, instantly building trust with blue-chip clients and high-growth startups.
- 02.Seamless platform integration:
We delivered a top-tier visual upgrade while maintaining the existing WordPress and Elementor infrastructure, ensuring the client could manage content without a learning curve.
- 03.Lead generation readiness:
The new design features clear Call-to-Actions (CTAs) and optimized forms, specifically engineered to increase the volume and quality of inbound leads.
- 04.3-week "Blitz" delivery:
We achieved a full-scale redesign and launch in just 21 days, providing the client with an immediate upgrade to their market positioning
Conclusion
This project demonstrates AT Digital’s ability to bridge the gap between aesthetic excellence and technical performance. By modernizing the Digital Goliath website within a rapid 3-week window, we proved that platform familiarity (WordPress) and high-end UI/UX can coexist to drive massive business growth. We didn't just change the look; we changed the way Digital Goliath converts traffic into revenue.
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