$92k to $230k monthly revenue in 7 months.
What we did was look at where the money is left on the table and implement the fundamentals to get in front of people in inner west Sydney searching for a trusted local electrician.
Key Outcomes:
- 140%
Growth in revenue
- 5.6x
Return on ad spend
- Top 10
Ranking for targeted search terms
From where I was before to where I am now, it's a day and night difference. For me, it was a no-brainer.
From where I was before to where I am now, it's a day and night difference. For me, it was a no-brainer.Matthew Neil
Director, Impulse Electrical Enterprise
How we grew IEE to $230k/month
This was not luck. We built a plan, ran all four of these at once, and sat down with Matt every week to look at the numbers and adjust.
- 01.Showing up on the map
We optimised the Google Business Profile and the website so IEE turns up in the map pack. That is the top block of results with the pins. When someone searches "electrician near me" or "electrician Five Dock", IEE is one of the three businesses they see first.
- 02.Adding pages every month
We keep building out the site instead of leaving it to sit. Service pages for jobs people actually search for, like pool light installation, garden light installation and garage motor replacement. Suburb pages like electrician Five Dock and electrician Concord. Every new page is another way to be found.
- 03.Running Google and Meta Ads
Google Ads catch people searching right now. Meta ads with photos and video keep IEE in front of Inner West homeowners between jobs. Together they bring in leads while the SEO keeps building.
- 04.Tracking every single lead
We know where each lead came from, who they are, and whether they turned into a job. That information goes straight back into the ads, so the budget moves towards what actually books work and away from what doesn't.
What we achieved
The goal was simple. More work coming in. Here's what happened.
- 01.Revenue went from $92k to $230k a month
That is 2.5 times the revenue in 7 months, from the same size team.
- 02.$5.60 revenue for every $1 spent on ads
Google Ads and Meta Ads paid for themselves many times over. The EV charger campaigns had 10x returns.
- 03.Ranking within the Top 10 on Google across Inner West suburbs
Impulse now shows up in suburbs where they had no presence at all.
- 04.10x more calls and quote requests a month
Matt was solely relying on referrals. He started getting more leads from the Google Business Profile and the website.
Are you a tradie keen to scale your business?
We'll send you a free report showing what people in your suburbs are searching for right now, which of those searches nobody in your trade has a page for, and what that work is worth.
No strings attached.
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