How to Start a Facebook E-Commerce PPC Campaign with a Limited Budget

Are you looking for a way to develop a marketing plan for your e-commerce startup in Sydney without making a loss? In the competitive business world, fighting for a position online is quite a challenge since digitalisation has made marketing available to anyone. So, to get the notice of your potential customers, you need to be nonchalant in your marketing strategies. The best way to do this without straining your income statements is to invest in e-commerce ppc marketing sydney.

PPC marketing is one of the best ways to target your audience and increase brand exposure with measurable results. This article gives you practical tips on how you can use a Facebook e-commerce PPC campaign when you are just starting out with a low monthly budget.

Getting Started with Campaign Objectives

Let’s say you are working with a monthly budget of $1,000. It can be tempting to focus on driving traffic by optimising for landing page views, but the real question is, what’s the main objective of your e-commerce marketing plan? While traffic and views are good starting points, your ultimate goal for a Sydney e-commerce startup is likely sales. To achieve that, you'll need to optimise for conversions by setting "purchases" as the objective in your PPC campaign. On most occasions, e-commerce startups tend to run campaigns with all types of objectives except sales since sales are hard to come by. The fact remains that you can’t run traffic campaigns and expect sales.

For a short campaign that lasts less than 14 days, you can opt for CBO (campaign budget optimisation). CBO allows you to optimise your allocated ad budget at a campaign level. When the CBO option is not selected for your campaign, the optimisation of your ad budget happens at the ad set level, giving you more control over the process.

Selecting the Right Audience for Your Sydney PPC Marketing Plan

One of the most critical factors to consider when strategising your e-commerce PPC marketing plan in Sydney is the audience. Your return on ad spend is directly impacted by how you select your audience as engagements and conversions are affected by the viewership that you target. Nowadays, you can use AI tools such as ChatGPT to get a general idea about your target audience.

Based on your customer research, you can select at least three interest categories for your Facebook target audience. The ideal goal is to not make your audience too narrow or too broad. However, initially, your plan should be to go broad with your audience targeting and identify the best-performing audiences as quickly as possible. One way to do this is to opt for an open audience. The Facebook algorithm favours broad audience targeting and the larger audience helps with scaling later on.

Selecting Creatives for Your Sydney E-Commerce PPC Marketing Campaign

To strengthen your creative strategy for a Sydney e-commerce PPC marketing campaign, using diverse ad formats with visually appealing content is a must. You can start doing this by mixing up single images, carousels, and videos as part of your creative strategy. Each ad format serves a different function. It’s advisable to test them all out to see what resonates best with your audience. For instance, carousels can showcase product ranges while videos are great for narrative content.

When it comes to content within the ad creatives for your Facebook PPC marketing campaign, try to include product demos and the benefits of the product you are targeting as it helps buyers to quickly identify what sets your product apart from those of competitors. This is particularly important when you are competing for brand exposure in the Sydney digital landscape.

Another essential criterion for your ad creative is the inclusion of customer testimonials as they build credibility and trust regarding your brand at a faster rate than any other content. Similarly, influencer-generated content is ideal for boosting authenticity considering how potential customers will find it to be more relatable and credible.

You can also use images with zero text when testing creatives. For image ads, it is important to ensure that the image of your product is the central focus. The product image should take most of the ad space and zero text addition is a great tactic to deliver maximum clarity to the audience.

If you are ready to make the most of your ad budget to create meaningful growth for your Sydney e-commerce startup, there are plenty of PPC marketing strategies that can be applied. A limited budget is not a hurdle any longer. To get guidance with creating an effective e-commerce PPC marketing plan tailored to your business goals, get in touch with our digital marketing team at AT Digital today.