Company: Elegant 16 is a Boutique Apartment Complex at Colombo 5 which is a project done by Ekroma Realtors.
Goals: To generate quality online leads through digital marketing to sell the apartments .
Target audience: People with the intent to purchase Boutique Apartments at Elegant 16 Boutique apartment complex.
Locations: Sri Lanka
Our Approach: Google Ads (YouTube, Display & Search) & social media Digital marketing campaigns were used to generate leads for the boutique apartment complex. Google Search is one of the strongest platforms which shows the clear intent of people who want to purchase apartments. Search terms were categorized based on the intent shown. Search terms which showed the highest commercial intent were targeted i.e. ‘Buy Apartment’ or ‘Apartment for sale’
- 120+ Leads through Google Ads & social media
- #1 position in search ads due to proper optimization of campaigns.