Company: CIMA is a professional institution which provides world accredited management accountancy programs.
Goals: Targeting C-level to signup for the C-suite program
Target audience: C-level executives and managers in organizations
Locations: Sri Lanka
Our Approach: Facebook & LinkedIn were used to target C-level executive to make them aware of the C-suite program and gather leads for CIMA to follow up. LinkedIn ads was utilized to directly target C-level executives based on the titles. High intent Lead generation forms were used to gather leads.