Company: Vingyana at Reefs is an integrative medical and wellness centre that focuses on treatment of cancer.
Goal: To let cancer patients around the world know about Vingyana Reefs for integrated treatments.
Target audience: Cancer patients researching into alternative treatments and wellness.
Locations: 29 countries across Europe, Asia, South America, Australia & Africa.
Our Approach: We have conducted a research into the behavior of people online who are searching for alternative cancer treatments. Based on this research campaigns were setup to reach the most distilled audiences who could afford the treatment. GDN placements and targeting were very carefully done due to sensitivity of the subject cancer.