Company: Great Place To Work is a company which provides accreditation for companies certifying work conditions.
Goal: Generate leads for the Great Place To Work conference 2018
Target audience: HR executives and C-level executives of companies
Locations: Sri Lanka
Our Approach: Google Ads (YouTube, Display & Search) & social media were used for the integrated Digital marketing campaigns. Brand awareness was made among the HR executives and C-level executives about the Great Place To Work Conference 2018.
Those who watched the recap video of GPTW conference 2017 were marked and remarketed with GDN Banners to direct them to the website for more information. Fear Of Missing Out (FOMO) strategy was used by setting up a count down search ads on Google and using GDN banners with a countdown.
High intent Lead generation forms were used to capture details of people who are interested in GPTW 2018 conference. Precise targeting was done on Facebook to reach HR and C-level executives