Company: Classic Sri Lanka is the inbound tour operating arm of Classic Travels which is a subsidiary of Expolanka Holdings PLC
Goals: Promote Classic Sri Lanka as a tour operator for Australians who are looking to travel to Sri Lanka.
Target audience: People who are looking to travel to Sri Lanka from Australia
Our Approach: Google Search ads were used as the primary driver of the campaign. KWs were categorized based on the intent, and KWs with high commercial intent were targeted with Ads. Facebook and GDN were used to re-market audiences. Further, different affinities and in-market audiences were targeted through facebook.