Company: Abans is a leading Sri Lanka Home Appliances company in Sri Lanka
Goals: Sell ACs online through buy Abans e-commerce website
Target audience: People who have the potential to buy an AC or have the intent to buy ACs
Locations: Sri Lanka
Our Approach: Google Ads (YouTube, Display & Search), & social media were used for the integrated Digital marketing campaigns. YouTube was used to create an emotional connection with Abans LG AC and those who decided to view the ad were marked as interest groups to remarket and be on top of mind.
Google Search was used to capture those who are looking to buy ACs. GDN was used to remarket the website visitors and those who have been on the AC pages. Clear messages were sent with discounts and prices. Facebook was used to target those who are most likely to buy an AC.